The party takes those factors into consideration when deciding how it allocates its resources and where it sets up offices and staff. He said the party also scores voters based on their voting record, if they’re a frequent voter, infrequent voter or in between. If someone is a die-hard Donald Trump supporter, for example, their voter score will be in the 90 percent range, said Chris Carr, a veteran GOP operative who worked on Trump’s re-election campaign, in a previous Las Vegas Review-Journal podcast. Republicans also have a voter score for every single registered voter in Nevada. For instance, they know what kind of car you drive, whether you watch more professional football versus college football, and what sort of magazines you like, according to the RNC. Like a company would gather data on potential consumers of their product, the RNC gathers consumer information on potential voters. The Republican National Committee’s data goes more in depth than that. But some parties and campaigns use data to go deeper than that. They know how often you vote, what party you vote for and where you vote. Political parties have long kept tabs on you. When you hear a knock on your door and open it to find a political campaign volunteer asking for your support of a particular candidate or issue, they might know more about you than you think. (Benjamin Hager/Las Vegas Review-Journal) Las Vegans' cast their vote at the Doolittle Community Center in June 2018 in Las Vegas.
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